$1.8 million donation from Agri Beef Co. for the installation and upgrade of the North Endzone video card
With the $1.8 million donation, Boise State Athletics received four commitments greater than $1 million this fiscal year, a department record.
Compared to the current card, the new video card will increase by more than 18 feet in width, and the new dimensions will become 77 feet wide by 37 feet high and approximately 2850 square feet. This is about a 25% increase in viewing area. Similar to the recent announcement of a new video card installation in the south end area, the Double R Ranch video card will deliver a state-of-the-art 10mm HD viewing experience.
“We will continue our relentless quest to improve the matchday experience at Albertsons Stadium,” said Dickey. “Our steadfast partnership with Agri Beef spans decades, and we are sincerely grateful for the family business’s commitment to our success.
I want to thank the great leaders and people at Agri Beef for their belief in our vision, which has a huge impact on our student-athletes, our coaches and the Bronco Nation. »
The commitment for Agri Beef Co. and its Double R Ranch beef brand includes a ten-year extension of its current master naming rights on the north video map. It will also support the expansion and upgrade of concession stand televisions throughout the stadium lobby and the Stueckle Sky Center.
“It has been very rewarding to have helped grow Boise State athletics through our investments in the Double R Ranch Club at Sky Center, the ExtraMile Arena video board and the the north area of Albertsons Stadium. With this latest investment, we are delighted to further enhance the experience with an all new video card as well as new televisions throughout the stadium, ensuring that no fan will have to miss a single game even picking up a Double R Ranch Bronco dog from dealerships,” said Jay Theiler, EVP Corporate Affairs. “The momentum created by Jeremy Dickey and its staff, including Coach Avalos, are palpable and we are honored to continue to support Bronco Athletics and Boise State football,” he added.
Established as a cattle ranching and ranching operation by the Rebholtz family in 1968, Agri Beef Co. is a family-owned company headquartered in Boise. The company today employs more than 1,200 employees and is involved in every stage of beef production, from ranch to table, and is internationally recognized for producing the highest quality brands of beef, including beef Snake River Farms American Wagyu and Double R Ranch Northwest Beef. Agri Beef is currently working in partnership with cattle ranchers to build a new state-of-the-art processing plant in Jerome, Idaho, which is expected to be operational early next year.
Although the completion date for the Double R Ranch video card upgrade is not finalized, it is expected that the video card will work in time for Boise State’s home opener against UT-Martin on September 17.
The $1.8 million pledge is the second leadership donation of at least $500,000 since announcing the Playbook for Success in April, which identifies 12 critical priorities to position Bronco Athletics for future success and sustainability. . The Playbook for Success included a comprehensive facilities analysis, which provided concepts for improvements to Albertsons Stadium and ultimately an Athletics Master Village. The recommendation for an Athletics Masters Village was introduced to include the implementation of all four elements of the department’s What’s Next initiative – infrastructure, student-athlete experience, marketing and revenue generation.