Apple Hires Former BMW Director Kranz for Electric Car Project, Energy News, ET EnergyWorld
Kranz is reportedly working on the Silicon Valley giant’s electric car under the direction of Doug Field, the former Tesla executive who heads the day-to-day operations of the project, which is codenamed “Project Titan.”
According to The Verge, Kranz was one of the executives who helped launch BMW’s fully electric i3 sports car and i8 hybrid sports car.
Shortly after leaving the German automaker in late 2016, he and fellow BMW director Stefan Krause were asked to help turn around struggling electric vehicle start-up Faraday Future.
However, the couple clashed with the founder of Faraday Future, and in late 2017 they left and formed what eventually became Canoo.
Kranz, Krause and a handful of other expats from BMW and other mainstream automakers have offered an all-electric van that they plan to sell on subscription only, which they revealed in 2019.
The pickup was designed around a compact, modular platform that included the vehicle’s battery, electric motors and all electronic components, which Canoo hoped to sell or license to other manufacturers.
Canoo’s EV platform pitch was compelling enough that Apple had talks with the startup in early 2020, as The Verge exclusively reported earlier this year.
Talks between the two companies ultimately collapsed, as Canoo preferred to take an investment, while Apple was interested in an acquisition, according to the report.
Canoo also had an agreement with Hyundai to build vehicles based on the platform, but the startup has since withdrawn from that agreement, he added.