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Bubble is a web proximity solution where users can have simultaneous conversations. The sound becomes louder as you get closer to others and fades away as you move away; Just like real life. It is used for meetings, conferences, trainings, classrooms and more.
Last Link is a tech and production virtual events company that was formed in June 2022. It came up with the idea for Bubble in May 2021.
Their biggest client in the kingdom today is Ithra in their annual thematic innovation program, Creative Solutions.
It was founded by Taqi Sleel, the company’s COO, and its co-founders Vish Kashi and Pavan Thanai.
The concept of Bubble is new and the first of its kind in the Kingdom, although a few similar companies exist in Europe and North America.
Bubble recreates a real-life experience in training or workshops where participants enter a room and move freely to interact with each other virtually.
Several participants can simultaneously form different groups, all in the same room. They can see each other but only hear those who are close to them.
“Ever since the pandemic forced virtual solutions on us, the move to virtual events has been a struggle for many – especially for organizers of trainings and workshops,” Sleel told Arab News.
He explained that for such events, engagement is an important factor, but that it has been difficult to achieve in a manner similar to the pre-pandemic era.
âThe future is already emerging where many companies have already adopted virtual training and workshops and are in the process of becoming fully virtual or hybrid. Not to mention that businesses are already seeing the benefits of remote working, distance learning and virtual events, âhe said.
As of September 2020, Last Link has worked with over 40 clients and produced over 300 training workshops.
âOur experience has taught us what is missing and what needs to be improved. We know that engagement is an important factor in such contexts, but it is practically difficult for participants to engage properly, âhe said.
Bubble allows you to hold several presentations at the same time. Other useful tools that Bubble offers are pinning different types of files, using whiteboards, a megaphone to enable announcements and chatting.
âFor example, we recently conducted a training workshop for twenty participants and two instructors. The participants joined Bubble in a specific lobby assigned by the instructors. At this point, all users appear as bubbles with their video turned on. The instructors used the megaphone, which allowed them to talk to all participants, regardless of where the bubbles (participants) were in the lobby, âhe explained.
âAfter informing the participants of the task, they formed small groups in each corner of the hall and started on the task. The instructors could easily supervise the work and move effortlessly among the groups to follow the discussions and provide support to the participants. When the participants completed the task, they moved to the center of the hall, âhe added.
Bubble is currently in beta and has over 25 companies using the product today and will officially launch in January 2022.