Main objective and function of the position:

• Lead the Sales and Marketing function for the Brewery.
• Serve as a backup for Dir. operations

Main objective and function of the position:

• Lead the efforts of the Sales and Marketing department to achieve all sales related goals including volume, sharing, distribution, storage space, etc.
• Take ownership of the brand and deliver the vision, mission, goals and strategies of Celis Brewing Co.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Monitor market trends, research consumer markets and competitor activities to identify key opportunities and issues.
• Manage and improve communication and process relationships with internal stakeholders and determine the best brand program strategies for each channel.
• Manage program performance by focusing on delivering key volume and share metrics within budget. Analyze return on investment (ROI) and provide strategic direction on program design going forward.
• Select and retain a diverse and highly functional sales and marketing team.
• Develop sales forecasts for volume budgets, monthly projections, year-end projections and other statistical and marketing reports for the property.
• Ensure compliance with all legal guidelines.
• Maintain the frequency of retail calls.
• Develop and monitor sales and marketing expense budgets in collaboration with the Director of Operations. Monitor and approve all expenses and complete monthly variance reports.

Basic requirements:

• Bachelor’s degree required. Higher diploma preferably.
• 5 years of sales / marketing experience preferably in the beer or consumer products industry
• 3 years of experience in sales management
• Excellent verbal and written communication skills
• Strong internal and external customer orientation
• Knowledge of budget development and management
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Knowledge of local, state and federal liquor laws
• Highly organized with the ability to manage priorities and coordinate multiple projects simultaneously.
• Ability to work overtime, if required.
• Excellent strategic analysis and critical thinking skills
• Professionalism and the ability to maintain confidentiality.
• Strong leadership and influencing skills
• Strong negotiation skills