Ghana Exim Bank relaunches the “Tuesday Market”
The management of the Ghana Export-Import Bank (GEXIM) has announced the relaunch of its popular “Tuesday Market”, an initiative aimed at raising awareness of Made-In-Ghana products and harnessing their export potential.
The event is scheduled for Tuesday, April 26, 2022 at the World Trade Center in Accra and will see an exhibition of Made-In-Ghana products from 10 a.m. to 6 p.m.
Tuesday Market is a platform created by GEXIM for its customers and producers of Made-In-Ghana products to not only showcase their products, but also serves as a one-stop shop for the general public to purchase anything locally made, at from well-packaged foods, cosmetics, clothing and textiles, leather products and many more.
GEXIM Managing Director Lawrence Agyinsam highlighted the importance of the “Tuesday market” and the reason for its relaunch.
“As a development bank championing the transformation of Ghana’s economy into an export-driven economy, it is important to explore innovative ways to showcase Ghanaian businesses and create revenue generation pathways for these. companies. The Tuesday market is a way to promote the SME products that we fund to be frequented by the general public,” he said.
Deputy Managing Director for Banking and Business, Rosemary Beryl Archer, also commented on the initiative saying that “in preparing our SMEs for export, it is important to build their capacity and also add value to their products.
“With Tuesday Market, we provide the platform to help them with the right packaging, proper branding, required marketing, as well as receive financial and advisory support to grow and meet international standards” .
Ms. Archer assured the general public that high-quality products at affordable prices would be offered at the exhibition.
According to her, the products that will be on display will include packaged jollof rice, waakye, sauce mix, peanut soup, food spices, gari mix, shea butter, peanut butter and groundnut, charcoal, koobi powder, salty fish paste, nkate cake, roasted cashews, peanuts and granola bars.
She further encouraged the general public to support the initiative and buy locally made items to create more jobs for Ghanaians.
At the 31st National Marketing Performance Awards of the Chartered Institute of Marketing, Ghana (CIMG) in November 2020, the Tuesday Market initiative received the CIMG President’s Special Award.
Also in January 2020, stakeholders including private sector actors, policy makers and representatives of government agencies in small and medium enterprises (SMEs) named the Tuesday market as the best SME development initiative.